"If every time we choose a turd, society, at a great expense, simply allows us to redeem it for a pepperoni, then not only will we never learn to make smart choices, we will also surrender the freedom to choose, because a choice without consequences is no choice at all."
- Tom Robbins


Accountability means gauging and analyzing results throughout an organization and holding the right people responsible for their performance. The ability to measure performance accurately is crucial to any organization looking to improve efficiency and reduce error. A system of measurement motivates employees and decision makers alike. Accountability enables leaders to identify problems more effectively and make solutions a standard part of an organization.